Blue Mix
The boldest bag on the shelf — why Britain’s hooked on blue sweets
Blue Mix is the sort of sweet bag that makes people stop, stare, and (usually) buy. Fizzy bottles, chewy rings, foamy dolphins, sour belts — all united by one thing: the colour blue. It’s bright, it’s brash, and it’s bafflingly popular across birthday parties, TikTok hauls, and pick ’n’ mix counters nationwide.
At Monmore Confectionery, the UK’s largest sweet wholesaler, we’ve seen demand for blue-themed mixes rise faster than a sherbet-fuelled toddler. Whether it’s the aesthetic, the taste, or the sheer fun of eating things that don’t exist in nature, there’s no denying the pull of the Blue Mix.
What’s actually in a Blue Mix?
Forget “blue raspberry” as a flavour. Blue Mix isn’t about botanical accuracy. It’s about spectacle. It’s about that tangy-meets-sweet rush that hits the tastebuds and the nostalgia bone in equal measure.
Expect a fizzy, chewy, eye-popping array of:
- Blue jelly sweets and sour chews
- Fizzy cola bottles with a colour twist
- Foamy blue dolphins and mystery rings
- Soft-centred sherbets and sugar-dusted belts
This mix regularly appears in:
- 1kg sweet mix packs
- Mega sweet bags for parties and events
- Sweet cone fillers for birthdays
- Gift box sweets with a pop of colour
- Treat yourself packs for those “don’t share” nights in
Who’s buying Blue Mix (and why)?
The short answer? Everyone under 40 — and their parents. The Blue Mix is especially loved by:
- Retail buyers who want a visual shelf standout
- Parents putting together birthday sweet bags
- TikTok trend hunters who need sweets that pop on camera
- Online sweet shops looking for variety with impact
- Sweet tub UK distributors who need fast-moving stock
And if you’re buying in bulk (which, let’s be honest, you should be), our 1kg sweets range includes multiple blue-forward assortments that ship fast and sell even faster.
Sugar-coated trivia: did you know?
- Blue raspberry was invented in the 1970s to make icy drinks stand out on shelves — now it’s the defining “blue” flavour in sweets
- The most popular item in blue mixes across the UK? Blue fizzy bubblegum bottles — outselling even pink strawberry belts
- At Monmore, Blue Mix varieties outsell rainbow mixes by up to 18% in back-to-school and holiday seasons
Why Monmore Confectionery’s Blue Mix stands out
Because we don’t just throw blue things in a bag. At Monmore Confectionery, we craft colour-themed mixes that are as tasty as they are eye-catching. Our Blue Mix includes:
- Sweets with long shelf lives and wide appeal
- Varied textures (fizz, foam, chew) for maximum satisfaction
- Balanced flavours that go beyond just “sweet”
- Visual value for shops, online sellers and display jars alike
Perfect for sweet jar refills, rainbow candy mix displays, or anyone who wants a blue bag that’s actually worth eating.
The final chew: blue is the new bold
From birthday tables to For You pages, Blue Mix has claimed its place as a modern classic. It’s bright, it’s bonkers, and most importantly — it tastes brilliant. If you want sweets that sell, sweets that photograph beautifully, and sweets that people ask for by name, the answer’s in the bag.
And it’s blue. Always blue. Always Blue Mix.
